Capstone Agency – CreateAThon
Capstone Agency is the student-run integrated communications agency focused on strategically and innovatively communicating for its clients at The University of Alabama College of Communication and Information Sciences. With more than 350 members participating over the five years, the agency gives students the opportunity to create work for real-world clients to prepare them for the realities of the industry when they graduate. The agency was named the top student-run firm by PRSSA in 2016, 2018 and 2020, and has won more than 200 awards for client work.
In 2017, Capstone Agency hosted the agency’s first CreateAthon, a “pro bono marketing marathon that harnesses skills-based superpowers for social good.” Since then, Capstone Agency has served 39 nonprofits with a value of $250,367 in client services.
This year, your gifts will support students who are part of Capstone Agency's annual 24-hour marketing marathon, CreateAthon, as they seek to expand the program and provide even more valuable communication services to local nonprofits.
The goal is $10,000. The costs include:
- Execution grants to implement created work
- Enhanced print and digital deliverables for nonprofit organizations
- Team and program materials for the 24-hour event